Mandy VanHaitsma

B2B Marketing

Graphic Design

Content Creator

Hello! I'm a marketing communications professional with 10+ years of experience designing communication for B2B audiences. I love taking an idea or service and crafting communication that will connect with a target audience and move them to action. If you are interested in collaborating, email me here.

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What I Do

Marketing Strategy & Content

Aligning your products and services with your target audience, utilizing the most effective tactics, timing and placement.

Graphic Design

Visually translating your message into tangible communication via photo, brochures, social media graphics, video and infographics.

Customer Relationship Management

Utilizing CRM to put the right message before the right audience to establish and develop mutually beneficial customer relationships.

Sales Support

Providing the tools and collaborative strategy to fill sales funnels and develop communication with customers.

Resume

+10 Years of Experience

Education

2004

Bachelor of Fine Arts - Visual Communication

Kendall College of Art and Design of Ferris State University

Experience

Present

Reid Supply - An Essentra Company

Marketing Communication Specialist

Duties include planning, creation and managing of marketing projects – digital catalogs, flyers, emails, website, digital content, social media, advertising and other promotional activities. Coordinate content development and assist in writing copy for web, social media, internal and external communications. Designed content calendar and schedule for email deployment. Manage and post relevant content for social media campaigns. Track and manage marketing department expenses and overall budget.

May 2018 to March 2022

Luce Design + Marketing

Owner

Providing contract marketing and design support for a range of B2B clients, including graphic design, content generation, email marketing and web design.

April 2016 to May 2018

The Progressive Group

Marketing Coordinator

Supported consumer electronics distributor and sales rep firm covering territories in Michigan, Indiana, Utah, Colorado and Arizona. Produced sales collateral, email marketing and event management for trade shows and in-house sales events. Implemented a monthly specials program, as well as the adoption of a CRM system (Hubspot CRM), and helped developed a ‘Brand Champion’ program to help sales better communicate with the many brands The Progressive Group represents and distributes.

December 2013 to May 2016

Columbian Logistics Network

Marketing Manager

Developed a quarterly marketing content calendar consisting of blog post, email marketing, social media strategy with a focus on building pipeline activity. Launched a webinar series to support lead generation. Led website redesign and platform shift to Wordpress, instituted analystics and KPI levels. Identified industry speaking enagements for our subject matter experts, managed event sponsorship and tradeshow exhibiting. Designed sales collateral, sell sheets and case studies.

December 2006 to January 2011

Supply Chain Solutions

Marketing Coordinator

Built a content based marketing strategy to support non-asset holding third party logistics company. Worked closely with stakeholders in international transportation and supply chain consulting to develop case studies and webinar series from which to launch inbound marketing tactics. Redesigned website on Joomla CMS platform to keep online content fresh and control cost of outside vendor management.

December 2004 to December 2006

Resolution Systems

Marketing Coordinator

Designed collateral for chemical chromatography equipment distributor including sellsheets, catalogs, and direct mail. Successfully built a monthly email marketing schedule and redesigned company website to showcase all brands and foster better communication with customers and prospects. Designed custom trade show booth and funnel system.

June 2000 to September 2001

9&10 News WWTV-WWUPTV

Marketing Assistant

Assisted station Marketing Manager with scheduling promotional advertisements, general department administrative tasks, designed promo graphics and collateral layout, assisted with hosting client and community events and contests for the public.

Graphic Design

Page Layout

98%

Illustration

90%

Presentation Design

85%

Web Design & Management

75%

Marketing

Inbound Marketing Strategy

95%

Copy Writing

75%

Blogging

70%

Case Studies

85%

Email Marketing

100%

Social Media

80%

CRM

90%

Tradeshow / Event Management

90%

SEO / Reporting Analytics

75%

Public Relations / Thought Leadership

80%

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Portfolio

Work