My name is Mandy VanHaitsma, I'm a marketer. I love connecting ideas with the people they are meant for.

Writing and designing are my passion, and I'm happiest with a cup of coffee, happy tunes, and a project. When I'm not working, I'm in the garden or adventuring with my family.

I am a content creator, both written and visual. My process begins with focusing on the big picture? What purpose or goal is the communication going to serve? Who is the intended audience and what are the questions they would have that I could satisfy with this communication? Once those details have been established, I can research the details and reach out to resources.

Graphic Design

Logos, Brochures, Sellsheets, Infographics, Presentation Graphics
 

Email Marketing

Mailchimp, Constant Contact, Reporting & Metrics
 

Content Marketing

Writing for Blogs, Social Media, Press Releases, Presentations, Sales Collateral, 
 

Campaign Design

Strategy, Channels, CRM Management, Reporting, Budget
 

Web Strategy

SEO, PPC, Social Media, HTML
 
2012 - Present

Columbian Logistics Network

Marketing Manager

Manage marketing activity, including marketing communication design of print, web and digital collateral for sales and internal communication. Content creation including design and management of annual content calendar, quarterly and email newsletter, blog and social media posts, as well as press releases and speaking engagement abstracts and applications. Presentation support including design and layout of Powerpoint files, charts, graphics and content writing. Source and manage partner service providers like SEO optimization and printing firms. Design, manage and host webinar series, as well as provide support for special events and manage tradeshow presense and pre-show outreach.

2014 - Current

Supply Chain Solutions

Marketing Coordinator

Designed sales collateral including brochures, case studies, whitepapers, presentation graphics and landing pages. Managed website & social media platforms. Managed website analytics. Designed and executed logistics webinar program. Email marketing, contact database management. Advertising design and contract management.

2007 - 2008

Resolution Systems

Marketing Manager

Executed email marketing, managed contact database, designed and managed website, catalog and product brochure design, tradeshow management.

Kendall College of Art and Design of Ferris State University

Visual Communications - Print

 

2001 - 2004
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