Mandy VanHaitsma

Hello! I'm a marketing communications professional with 10+ years of experience designing communication for B2B audiences. I love taking an idea or service and crafting communication that will connect with a target audience and move them to action. If you have a product, service or special project and need help, I'm always open to learning more about your company and collaborating on a solution, so drop me a message.

What I Do

Marketing Strategy & Content

Aligning your products and services with your target audience, utilizing the most effective tactics, timing and placement.

Graphic Design

Visually translating your message into tangible communication via photo, brochures, social media graphics, video and infographics.

Customer Relationship Management

Utilizing CRM to put the right message before the right audience to establish and develop mutually beneficial customer relationships.

Sales Support

Providing the tools and collaborative strategy to fill sales funnels and develop communication with customers.

Resume

+10 Years of Experience

Education

2004

Bachelor of Fine Arts - Visual Communication

Kendall College of Art and Design of Ferris State University

Experience

Present
Luce Design + Marketing

Owner

Providing contract marketing and design support for a range of B2B clients, including graphic design, content generation, email marketing and web design.

April 2016 to May 2018
The Progressive Group

Marketing Coordinator

Supported six sales distribution territories in Michigan, Indiana, Utah, Colorado and Arizona with sales collateral, email marketing and event support. Implemented a monthly specials program, as well as the adoption of a CRM system (Hubspot CRM), and helped developed a ‘Brand Champion’ program to help sales better communicate with the many brands The Progressive Group represents and distributes.

December 2013 to May 2016
Columbian Logistics Network

Marketing Manager

Expanded the role and scope of the marketing program by shifting priorities from internal administrative support to customer focused and sales oriented lead generation. I also pushed for marketing to become as data driven as either the sales or operations divisions by setting up web analytics, customer surveys and quarterly goals. This allowed me to show measurable growth directly related to marketing activities. Led website redesign and platform shift to Wordpress, which became the principle platform for disseminating more timely information to customers and prospects, as well as allowing internal departments such as Human Resource to communicate with employees more effectively.

December 2006 to January 2011
Supply Chain Solutions

Marketing Coordinator

Built a content based marketing strategy to support non-asset holding third party logistics company. Worked closely with stakeholders in international transportation and supply chain consulting to develop case studies and webinar series from which to launch inbound marketing tactics. Redesigned website on Joomla CMS platform to keep online content fresh and control cost of outside vendor management.

December 2004 to December 2006
Resolution Systems

Marketing Coordinator

Designed collateral for chemical chromatography equipment distributor including sellsheets, catalogs, and direct mail. Successfully built a monthly email marketing schedule and redesigned company website to showcase all brands and foster better communication with customers and prospects. Designed custom trade show booth and funnel system.

June 2000 to September 2001
9&10 News WWTV-WWUPTV

Marketing Assistant

Assisted station Marketing Manager with scheduling promotional advertisements, general department administrative tasks, designed promo graphics and collateral layout, assisted with hosting client and community events and contests for the public.

Graphic Design

Page Layout

98%

Illustration

90%

Presentation Design

85%

Web Design & Management

75%

Marketing

Inbound Marketing Strategy

95%

Copy Writing

75%

Blogging

70%

Case Studies

85%

Email Marketing

100%

Social Media

80%

CRM

90%

Tradeshow / Event Management

90%

SEO / Reporting Analytics

75%

Public Relations / Thought Leadership

80%

Portfolio

Work
Webinar

Walls To Wheels Webinar

Webinar
Email

Product Email

Email
Quarterly Newsletter

Quarterly Newsletter

Newsletter
Event Flyer

Rock The House Event Flyer

Brochure
iCap Brochure

Sales Brochure

Brochure
Postcard

Ceylon Tea Postcard

Postcard

Contact

Get in Touch

616-308-7849

Michigan

mandy@lucedm.com

Freelance Available