Education
2004
Bachelor of Fine Arts - Visual Communication
Kendall College of Art and Design of Ferris State University
Experience
Shurco
PresentProduct Marketing Specialist
In my role at Shurco (formerly US Tarp), I manage the creation of a monthly promotions schedule, aligning campaigns across channels to engage distributors and end users. I manage product launch strategy and execution, shaping messaging, content, and campaigns that clearly communicate value and drive adoption. During my tenure as Marketing Coordinator at US Tarp I also planned and managed major industry events, including NTEA Work Truck Week and Waste360’s WasteExpo, overseeing booth strategy, logistics, and promotion to maximize visibility and lead generation. My focus is on building consistent, results-driven marketing programs that strengthen brand impact and support sales growth.
Reid Supply - An Essentra Company
March 2022 to February 2023Marketing Communication Specialist
Duties include planning, creation and managing of marketing projects – digital catalogs, flyers, emails, website, digital content, social media, advertising and other promotional activities. Coordinate content development and assist in writing copy for web, social media, internal and external communications. Designed content calendar and schedule for email deployment. Manage and post relevant content for social media campaigns. Track and manage marketing department expenses and overall budget.
Luce Design + Marketing
May 2018 to March 2022Owner
Providing contract marketing and design support for a range of B2B clients, including graphic design, content generation, email marketing and web design.
The Progressive Group
April 2016 to May 2018Marketing Coordinator
Supported consumer electronics distributor and sales rep firm covering territories in Michigan, Indiana, Utah, Colorado and Arizona. Produced sales collateral, email marketing and event management for trade shows and in-house sales events. Implemented a monthly specials program, as well as the adoption of a CRM system (Hubspot CRM), and helped developed a ‘Brand Champion’ program to help sales better communicate with the many brands The Progressive Group represents and distributes.
Columbian Logistics Network
December 2013 to May 2016Marketing Manager
Developed a quarterly marketing content calendar consisting of blog post, email marketing, social media strategy with a focus on building pipeline activity. Launched a webinar series to support lead generation. Led website redesign and platform shift to Wordpress, instituted analystics and KPI levels. Identified industry speaking enagements for our subject matter experts, managed event sponsorship and tradeshow exhibiting. Designed sales collateral, sell sheets and case studies.
Supply Chain Solutions
December 2006 to January 2011Marketing Coordinator
Built a content based marketing strategy to support non-asset holding third party logistics company. Worked closely with stakeholders in international transportation and supply chain consulting to develop case studies and webinar series from which to launch inbound marketing tactics. Redesigned website on Joomla CMS platform to keep online content fresh and control cost of outside vendor management.
Resolution Systems
December 2004 to December 2006Marketing Coordinator
Designed collateral for chemical chromatography equipment distributor including sellsheets, catalogs, and direct mail. Successfully built a monthly email marketing schedule and redesigned company website to showcase all brands and foster better communication with customers and prospects. Designed custom trade show booth and funnel system.
9&10 News WWTV-WWUPTV
June 2000 to September 2001Marketing Assistant
Assisted station Marketing Manager with scheduling promotional advertisements, general department administrative tasks, designed promo graphics and collateral layout, assisted with hosting client and community events and contests for the public.
Graphic Design
Collateral Design
100%
Illustration
90%
Presentation Design
85%
Web Design & Management
75%
Video Design
95%
Marketing
Inbound Marketing Strategy
95%
Copy Writing
75%
Blogging
70%
Case Studies
85%
Email Marketing
100%
Social Media
80%
CRM
90%
Tradeshow / Event Management
90%
SEO / Reporting Analytics
75%
Public Relations / Thought Leadership
80%
